Not just another adventure company.
We’re not here to tick boxes or chase likes. We’re here to help you feel more alive, more grounded, more human.
Here Now Adventures is about disconnecting from the digital noise and reconnecting with what’s real: your body, your breath, the earth beneath your boots, and the people around you.
We design experiences — from guided hikes to full-on, edge-of-your-comfort-zone challenges — that put you right in the heart of the moment. No filters. No fluff. Just you, nature, and the now.
Why 'Now' Matters
Our logo features the Japanese character 今 — it means “now.”
It’s a reminder that this moment is all we really have. Not yesterday. Not someday. Now.
In Japanese philosophy, especially Zen and ikigai, now is everything. Presence isn’t just a buzzword — it’s a way of being.
We built this company around that idea: that adventure, growth, and connection don’t happen someday — they happen here. They happen now.
Every time you lace up your boots, dive into cold water, or share a fire under the stars… you’re in it. You’re here now.
Our Mission
Come Back To Earth
We’re on a mission to help people feel more alive, more connected, and more free — not by escaping reality, but by stepping back into it.
Whether it’s a gentle walk in the Malverns or a windblown coasteering challenge in Wales, our adventures are designed to:
The world is full of wild, quiet, powerful places. We want to help you explore them — and maybe even explore yourself along the way.
For humans. By humans.
We’re not a faceless booking platform. We’re real people designing real experiences for other real people.
This isn’t about metrics or margins. It’s about muddy boots, sore legs, belly laughs, shared sunrises, and stories told over well-earned pints.
You don’t need to be ultra-fit, outdoorsy, or fearless. You just need to be curious. Willing to show up. Open to what the moment brings.
That’s enough.