Privacy Policy

Last updated: February 18, 2026

We're committed to handling your personal information responsibly and keeping it safe. This Privacy Policy explains what data we collect when you use our website (www.herenowadventures.com), how we use it, who we share it with, and your rights. It's straightforward because we believe in transparency—no surprises.

The short version

We don't sell your data. Ever. We only collect what's needed to run the site, handle enquiries/bookings, and send updates if you've asked for them. We give you control over your preferences (like cookies and marketing). We share minimal info with trusted partners (e.g., payment processors and trip suppliers) only when necessary. Questions? Use our data request form.

The full version

Who we are

Here Now Adventures is a small team curating proper adventures worldwide. We're the data controller for personal information collected via this website.

What information we collect

Information you provide to us

  • Identity: Name, username, title (if given).
  • Contact: Email, phone, address.
  • Booking/Traveller: Preferences, travel details, dietary/medical needs, feedback/reviews, account login info.
  • Marketing: Preferences for emails/offers from us.
  • Payment: Card/bank details (handled securely by third-party processors like Stripe; we don't store them ourselves).

    • Information we collect automatically

  • Technical: IP address, browser/device type, pages visited, time spent, clicks, etc. (via cookies/analytics—see our Cookies Policy).
  • Usage: How you interact with the site (e.g., searches, views).

    • How we use your information

    We use data only for legitimate reasons, based on contract, consent, legitimate interests, or legal obligations.

    To fulfil bookings and services (contractual)

  • Manage enquiries, create accounts, process bookings.
  • Send booking updates, confirmations, essential info.
  • Share necessary details (e.g., name, dietary needs) with trip suppliers once you book—we tell you who they are upfront, and you agree by proceeding. We can't control their privacy practices, but we require them to handle data securely.

    • With your consent (you can withdraw anytime via account or form)

  • Send marketing emails about adventures/offers we think you'd like.
  • Publish your reviews (with your OK).
  • Run feedback/surveys.

    • For our legitimate interests (balanced against your rights)

  • Improve the site, fix issues, analyse usage.
  • Provide support and customer care.
  • Send service updates (e.g., policy changes).
  • Prevent fraud/security issues.

    • Legal obligations

  • Comply with laws, respond to authorities, detect fraud.

    • Who we share data with We never sell or rent your data. We share only when needed:

  • Trip suppliers (for bookings—limited to what's required).
  • Payment processors (e.g., Stripe—see their policy).
  • Analytics/tools (e.g., Google Analytics for site improvement).
  • Cloud/CRM providers for operations (e.g., basic support tools).

    • All are bound by strict contracts to protect data. We may share anonymised/aggregated stats. In rare cases: business transfers, legal requirements, or fraud prevention.

    Where your data is stored Data is stored securely in the cloud (possibly outside the UK/EEA). We use appropriate safeguards for transfers. Transmission over the internet isn't 100% secure, but we take reasonable steps to protect it once received. Keep your passwords confidential.

    How long we keep data

  • Active customers: As long as needed for services, plus up to 7 years for legal/tax reasons.
  • Marketing consents: Up to 3 years after last interaction, or until you unsubscribe. We delete sooner if you request (subject to legal holds).

    • Your rights You have control under UK GDPR. Contact us via the data request form to:

  • Access/correct your data.
  • Request deletion (where possible—some booking data must be kept 7 years).
  • Restrict processing.
  • Object to marketing/legitimate uses.
  • Port data (in some cases).

    • You can manage cookies/marketing preferences in your account or cookie centre. Complain to the ICO if unhappy.

    Changes to this policy We may update this policy. Changes are posted here with a new date. Significant updates get a clear notice (e.g., email). Continued use means you accept changes—check back occasionally.

    Contact us Questions? Use our data request form or email [insert your email, e.g., hello@herenowadventures.com]. We're a small team, so we'll get back promptly.

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